About John

"Although I entered the fashion industry later in my professional journey, I quickly transformed my passion for visual storytelling into a flourishing career in advertising and editorial photography. I believe that creative concepts, good collaborations, and strong relationships are the core elements for success in this business. Every chance to work with different talent is an opportunity to learn from seasoned professionals, mentors, models, creative directors, and even photo assistants. My methodical approach ensures every shot aligns perfectly with the creative vision, while my collaborative spirit fosters an empowering and innovative environment during shoots. We all should embody the spirit to help others advance in the business. Representing such a large and influential industry comes with the responsibility to maintain professionalism and respect for everyone, making it a better place to do what we love—and that's create! Eager to stay ahead in a competitive industry, I continuously explore new techniques, such as leveraging AI tools like Midjourney, to push creative boundaries. Believing and living by this philosophy has made it possible to bring each and every one of my images to fruition, promoting confidence and empowerment in the process. I also find great joy in mentoring emerging talent as they bring fresh perspectives to the field.”

“Between stimulus and response there is space. In that space is our power to choose our response. In our response lies our growth and freedom.”

- Victor Frankl